Author: National Tourism Product Development Strategy
As part of a team funded by the EU PHARE programme, Alan authored the National Tourism Product Development Strategy for the Polish Government. This mapped the industry for 1997–2005 and beyond.
It included a Brand Development Programme for the Polish tourism industry, and policy advice on establishing a dedicated Tourism Investment Fund, bringing together state funding guarantees and commercial bond funding.
This was ‘sharp end’ consulting, conducted against a background 100,000 job losses and catastrophic decline as Poland’s formerly communist tourism industry was opened to global competition. As a result Poland developed new tourism products, such Spa and Health and Cities & Culture which successfully attracted new inbound tourism in to the country.
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